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Suja Cold Pressed Juice Packaging


Production Method




Bex Brands

Jeremy Dahl, Becky Nelson, Daniela Anderson




Bex Brand’s label and box designs for Whole Foods juice brand Suja are so cold(pressed) they’re hot. 




Quantity Produced

Suja: 20,000
Suja Tea: 10,000

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Suja Label: 7.35 × 5 in.
Suja Tea Label: 7 × 5 in.

Page Count

Paper Stock

Number of Colors

Suja: 4 spot
Suja Tea: CMYK + 2 Pantone




Sofia Condensed

This piece is available for purchase for $4.99 and $8.99

Suja Cold Pressed Juice Packaging
Suja Cold Pressed Juice Packaging
Suja Cold Pressed Juice Packaging
Suja Cold Pressed Juice Packaging
Suja Cold Pressed Juice Packaging ---

Recent Posts



Project Description

Suja has a remarkable product that uses the highest-quality organic ingredients and tastes amazing! When we developed their packaging, we set out to do something very different than it's competitors.

We chose colors that reinforced the vibrant colors of their juices. We wrote copy that helped people get to know Suja, meaning we not only told customers the ingredients and how the juice was processed, but we also gave tidbits that helped customers know Suja as the friend who you could speak with about all things related to healthy living. Suja understands people have busy lives and may not have the time to eat six heads of lettuce, but they can grab a juice and get virtually the same nutrients.

Suja Elements Cold Brew Teas combine the deliciousness of cold brew teas with the Organic, Non-GMO & Cold-Pressured juice that Suja Elements is known for. While Suja Essentials base juice line is very colorful and bold, their Tea line utilized a burlap-type texture and banner-style violator to differentiate. It maintains consistency with the base line with the transparent droplet area, typography and top & bottom bands.

Production Lesson(s)

While it may seem obvious to use black for legibility, putting a transparent liquid in a dark cooler will make black disappear. Remember to place your package design in its shelf environment prior to printing. You'll learn a lot!!

Also, textures can be difficult to print on Flexo. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 3, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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