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Lead Image

Danh Hien Jewelers Identity Materials


Production Method

Foil stamp




Creative Director & Designer: Jimmi Tuan
Senior Designer: Larus Canus
Account Manager: Geny Nguyen
Photography: Eric Huynh
Photo Digital Imaging: Tung Dao



Vietnamese design studio Bratus combines restrained paper choices with extravagant gold foiling to create a formal identity system for handcrafted diamond jewelry makers Danh Hien. 



Danh Hien Jewelers

Quantity Produced


Production Cost

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors





Danh Hien Jewelers Identity Materials
Danh Hien Jewelers Identity Materials
Danh Hien Jewelers Identity Materials
Danh Hien Jewelers Identity Materials
Danh Hien Jewelers Identity Materials
Danh Hien Jewelers Identity Materials ---

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Project Description

Danh Hien Jewelers is company specializes in handmade diamond jewelry, working as a family tradition. Already founded in 1950 by Nguyen Van Hien, today the company consists of two stores and one jewelry workshop with about 120 craftsmen. They still produce handcrafted jewelry in a traditional way. Their diamond products are all made under the standard of GIA (Gemological Institute of America).

Production Lesson(s)

Our publication are made with special handcrafted printing treatment combine on plain-colored paper materials”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 12, 2015


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End