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Lead Image



Production Method








Created for an evening sing-along, these fluorescent-edged placards set a positively glowing tone for the occasion. 



People's Association

Quantity Produced


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Enviro Wove 100gsm mounted on board

Number of Colors





F37 Neue Grotesque Bold 


Singaparty ---

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Project Description

The brief was to create an interesting placard that sends an engaging and important message through the song “We Are The World” for a community sing-a-long event held in the evening. The approach was simple, modernist typography accompanied by various colorful fluorescent paint sprayed on the edges of the placards.

Production Lesson(s)

It is important for us to bring out the essence of the brief – to engage and also communicate with the community. Amidst the saturated usage of side edging, it is important we did the edging with a purpose. We are happy that these placards were well received amongst those who joined the event in the evening as the message got through to them in a succinct and engaging way, with the sides glowing as the lights dimmed down for the concert.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 11, 2015


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

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