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Lead Image

Signs of the Times


Production Method




Brownstein Group
Senior Art Director: Kyle Ferino

Tracing help shoutouts: James Olstein, Kenny Kim, Melissa Mandia, Jim DiGiovanni



Awesome Dudes

By painstakingly tracing photos of nostalgic Philadelphia signage into vectors, the Brownstein Group upcycled the city’s history into a modern visual language. 




Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

18 × 24 in

Page Count

Paper Stock

French Paper Black

Number of Colors






Signs of the Times
Signs of the Times
Signs of the Times
Signs of the Times
Signs of the Times
Signs of the Times
Signs of the Times ---

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Project Description

When you live in Philly for a long time you start looking at things in a new way. This city is still packed with hand painted typography, vibrant signage, and architecture that speaks of earlier times. In an attempt to try and catalog some of the city's best typography/signage i had the idea of turning all of these signs into something new. By using a collection of some of my favorite Philadelphia signs was my way of preserving the city’s history as well as giving these signs the visibility they deserve. Each sign was first photographed, and then using the pen tool in illustrator were all recreated as vectors. The best signs were then edited down to create a custom conference table design, a limited-edition triptych set of screen prints, as well as screen printed tote bags.

Production Lesson(s)

Recreating old signage as vectors is a daunting task.  There is so much detail in many of the signs that became super tedious when there were over 400 signs in total to recreate. Getting each trace just right took a ton of patience and help from others tracing some signs in order to pull it off.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 15, 2015


Filed Under

Self promotion


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End