ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Kelli Anderson at AIforGA Poster


Production Method







Industry Print Shop

Due to time constraints on her schedule, Kelli was not able to design the poster herself so we helped ourselves to some torn-paper fun as homage to Kelli’s paper mad skillz. We wanted to translate the feel of paper via silkscreen so we did a half-size version of the poster (shown at the end of the post), photographed it, isolated the paper from the letters, half-toned it, and then layered it again in Photoshop. As the big finale we thought it would be cool to do a split fountain just in the letters to make them jump from the paper and shadows generated from the photo. Industry Print Shop nailed the magenta-to-yellow-to-cyan split fountain and it looks way smoother than our Photoshop mock-up. The vibrating-stroke on some of the letters in the photos below is simply the color saturation freaking out the camera against the black and white starkness of the halftone.

We have a few posters left available for purchase here



Austin Initiative for Graphic Awesomeness

Quantity Produced


Production Cost

Sponsored printing

Production Time

2 Days

Dimensions (Width × Height × Depth)

18 × 24 in

Page Count

Paper Stock

Cougar / Opaque White Cover / 100 C

Number of Colors

3-color split fountain + 1 spot (black)




Obsidian by Hoefler & Co.

This piece is available for purchase for $16

Kelli Anderson at AIforGA Poster
Kelli Anderson at AIforGA Poster
Kelli Anderson at AIforGA Poster
Kelli Anderson at AIforGA Poster
Kelli Anderson at AIforGA Poster
Kelli Anderson at AIforGA Poster
Kelli Anderson at AIforGA Poster
Kelli Anderson at AIforGA Poster ---

Recent Posts



Project Description

Commemorative poster designed on the occasion of Kelli Anderson speaking at the Austin Initiative of Graphic Awesomeness on December 2, 2015. Speakers are invited to design the poster in whatever way they choose as long as it says "Awesome" somewhere.

Production Lesson(s)

Split fountain beats Photoshop gradient in smoothness and awesomeness.”

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 6, 2015


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End