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Lead Image

Visualmind Business Card


Production Method





Creative Director, Designer: Jonathan Yuen



Conet Printing

Though the subtle emboss on these 1-color, offset business cards didn’t come out as deep as designer Jonathan Yuen would have liked, the slight variation in depth is enough to quietly nod to the clients’ motto, “What’s on your mind?”.




Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

3.5 × 2 in.

Page Count

Paper Stock

Enviro Wove White Card / 350gsm

Number of Colors






Visualmind Business Card
Visualmind Business Card ---

Recent Posts



Project Description

We were engaged to rebrand Visualmind, a photography studio based in Singapore that specialises in commercial photography.

A quintessential tool for photographer to read light metering combined with a series of well-known historical figures in the field of visual art and design became the basis of the new identity. The new identity system acts as a form of visual metaphor to better reflect the photographer's and the studio original founding motto - "What's on your mind?".

Production Lesson(s)

The emboss didn't turned out as deep as we would like. Perhaps using right cotton based paper with 3D emboss (that has curvature depth) would have made the identity concept stand out more.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 15, 2016


Filed Under

Business Cards


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End