ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

2015 Wheels4Water Poster


Production Method




Rule29 Creative

Justin Ahrens - Designer



O'Neil Printing

I got to see this poster when it first launched and it is beautifully produced. But perhaps more than the poster, I am drawn to the energy and focus of Wheels4Water and the amazing inspiring work they do to help people in Africa gain access to water for life. So, if you like the poster, buy one, and get them one step closer to reaching their latest goal. 




Quantity Produced


Production Cost

Production Time

1 month

Dimensions (Width × Height × Depth)

18 ×  24 ×  in.

Page Count

Paper Stock

Appleton coated, utopia premium, silk 90b cover

Number of Colors



Spot gloss
Spot dull varnish
Blind emboss




This piece is available for purchase for $40

2015 Wheels4Water Poster
2015 Wheels4Water Poster ---

Recent Posts



Project Description

The 2015 Wheels4Water ride takes the team down one of the most scenic and iconic roads in America. We created this poster to help stimulate conversations and action for what we can all do to alleviate suffering due to the worldwide water and sanitation crisis.

Production Lesson(s)

Throughout the production of this piece, we attempted to utilize a range of production touches to bring interest to the piece. The poster was put up for sale at a local design conference here in Chicago, and people were immediately drawn to it due to the varnish and emboss work it features. This is helpful to us to remember when we create further pieces that will be available for direct interaction as audiences love to see and feel the quality of the finished product. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 10, 2016


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End