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Drexel University Online Accepted Student Dragon Kit


Production Method





Anne Toal: Designer
Steve Whisler: Copywriter
Patrick Hennessy: Art Direction



The PFM Group

A far cry from my acceptance letter a couple decades ago, this kit embodies the school sprit via a tangible experience for what is to be an online education. 




Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

#80 Matte Cover

Number of Colors






Alternate Gothic No1
Tisa Pro


Drexel University Online Accepted Student Dragon Kit
Drexel University Online Accepted Student Dragon Kit
Drexel University Online Accepted Student Dragon Kit
Drexel University Online Accepted Student Dragon Kit
Drexel University Online Accepted Student Dragon Kit

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Project Description

The objective of this project was to create an engaging welcome kit for Drexel University's online programs that fostered Drexel pride and encouraged accepted students to confirm their enrollment. Our biggest challenge was to design something that made our online students feel just as welcomed, and every-bit as part of the Drexel community as their on-campus counterparts. We accomplished our goal with a thoughtful physical package that evoked a sense of school spirit and excitement. Drexel has built a robust online learning community, yet at times it can be difficult to visualize those interactions and relationships that exist only online. This package includes playful messaging and personal touches to enforce the human element of online learning and the connection to a growing, vibrant campus in Philadelphia, PA.

We chose to base the theme of the package around Drexel University’€™s unique mascot: Mario the Magnificent, a dragon. The welcome kit was positioned as a field guide that would help students through their transition into becoming an actual dragon as they embark on a journey to further their education.

The dragon-scale-covered box opens to reveal the contents neatly tied up with twine. Once untied, a personalized letter from the Dean welcomes the student and the field guide provides tips and resources for studying online. When the letter and field guide are removed, a recessed area containing Drexel goodies is revealed. The notebook, candy and stickers act as keepsakes and fun ways to show Drexel pride and remind accepted students to complete their enrollment.

Production Lesson(s)

In doing this project we learned the importance of having a good relationship with your printers and vendors. When making phone and email inquiries with other printers we found that they were either incapable or uninterested in seeing our vision, and figuring out what we could do to make it happen.
After getting frustrated we reached out to a new printer who also does fulfilling and mailing. We met with a Rep in person to discuss our ideas, needs, wants and their ability to make them happen. They were totally on-board with our idea and did a great job figuring out the custom insert, the right materials to use, and the best way to package and present everything. We were very pleased with the final product and know that it wouldn't have been possible without a printer who was willing to work closely with us to make our ideas a reality.

We also learned that sometimes the craziest ideas are the best ones. When pitching the idea of having a kit that was centered on preparing accepted students to become an online student/ actual dragon, we had little expectations for it to be approved. To our delight and surprise, everyone loved it. Most importantly, the students love it and will often post about it on social media when they receive their kit in the mail. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 22, 2016


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

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