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Lead Image

ATI Nursing Education Booklet


Production Method





Designer: Andrea Corless
Creative Director: Paul Diamond
Copywriter: Lindsay Bruno
Account Manager: Katie Castan
Account Director: Sean Hogan
Project Management: Rusti Decker
Paper Representative: Marie Langdon



Spangler Graphics

A booklet with layers of meaning and various messages that need the reader’s attention and hands to fully reveal them.  



ATI Nursing Education

Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Accent / Opaque / 100C
Glama / Translucent / Red / 27T

Number of Colors







ATI Nursing Education Booklet
ATI Nursing Education Booklet
ATI Nursing Education Booklet
ATI Nursing Education Booklet
ATI Nursing Education Booklet
ATI Nursing Education Booklet
ATI Nursing Education Booklet
ATI Nursing Education Booklet
ATI Nursing Education Booklet
ATI Nursing Education Booklet
ATI Nursing Education Booklet

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Project Description

ATI Pulse helps nurse educators predict student success. This direct mail campaign increased awareness of a new predictive product called ATI Pulse. This learning assessment tool allows Nurse Educators to see if students are on track to pass the NCLEX by leveraging online assessments, analytics and predictive data. The campaign reinforces Pulse’€™s ability to cut through the clutter and see below the surface of student achievement.

Production Lesson(s)

The biggest challenge with this project was achieving the 'reveal' effect. We worked closely with our printer and paper rep to explore different paper and ink combinations. The lesson learned here was to always utilize your resources. Our printer and paper rep were hugely influential in the success of this project. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 5, 2016


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End