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Lead Image

CaroselloLab Christmas Gift


Production Method

Foil stamp




Andrea Mastroluca | Art Director & Graphic Designer
Enrico Caputo | Creative Director
Elisa Seitzinger | Illustrations




A Christmas Gift with no Santa or snowflakes? Yes please! I am enthralled by the various parts of this kit, as well as the illustrations, and the snippets of information. This is one mailer that I would certainly keep. 




Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

7 × 10.6 × 1.7 in.

Page Count

Paper Stock

Arjowiggins / Curious Collection Skin / Dark Blue / 135g
Arjowiggins / Curious Collection Skin / Stone / 135g
Arjowiggins / Curious Collection Skin / Red / 270g
Arjowiggins / Curious Collection Skin / Extra White / 380g

Number of Colors




Sofia Pro
Freight Pro


CaroselloLab Christmas Gift
CaroselloLab Christmas Gift
CaroselloLab Christmas Gift
CaroselloLab Christmas Gift
CaroselloLab Christmas Gift
CaroselloLab Christmas Gift
CaroselloLab Christmas Gift
CaroselloLab Christmas Gift
CaroselloLab Christmas Gift
CaroselloLab Christmas Gift
CaroselloLab Christmas Gift
CaroselloLab Christmas Gift

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Project Description

This is the Christmas gift we sent to all of our clients wishing them good luck for the New Year. We wanted to create something conceptually related with our identity's symbols, and, above all, something desirable and surprising, with many things to unwrap and discover. Attention for materials and details was very accurate. The premium handcrafted box we designed contains a mouthwatering Domori chocolate horseshoe, plus four cards illustrated by our friend Elisa Seitzinger, about the legend of St.Dunstan & the Devil, and how the horseshoe became a symbol of good luck.

Production Lesson(s)

With many elements involved, the major challenge was to make everything consistent but above all to create something cool to have in your hands, through papers, mixed printing techniques, and design choices.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 16, 2016


Filed Under

Foil stamp
Holiday Gift


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End