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Lead Image

I can personally vouch for the attention to detail and fine line capabilities of Rohner Letterpress, and this business card is a fine example. 



William Pacholski

Quantity Produced


Production Cost

Production Time

1 Week

Dimensions (Width × Height × Depth)

3.5 × 2 ×  in.

Page Count

Paper Stock

Neenah / Classic Crest / Epic Black / 260# duplexed

Number of Colors

2 / Gold foil / Black Foil




Brandon Grotesque


William Pacholski Business Cards
William Pacholski Business Cards
William Pacholski Business Cards
William Pacholski Business Cards

Recent Posts



Project Description

William is a psychic who believes in creating space for others to be in, and it's transformative power. To reflect this, we designed his logomark inspired by constellations and space. Breaking up his words and using uniquely designed letters accomplished this. Gold, being the highest vibration that you can comfortably run in the human body was first choice to bring energy to his business card. Thin strokes give text motion, while being nicely structured and easily digestible to the eye. Integrating the quote was also a challenge, as we didn't want to have it compete with the contact information, so we paired it with a black-on-black look.

Production Lesson(s)

When it came to the artwork, we were worried that the thin delicate lines would be an issue getting a good clean transfer. They were very thin. However, our printer was confident that we would be able to achieve this look. Seeing how well these turned out really opened our eyes to how delicate we can be with art and still have a beautiful look. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 31, 2016


Filed Under

Business Cards
Foil stamp


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End