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Lead Image

Any identity that incorporates an elegant mongoose is going to catch my attention. Add gold foil and carefully crafted materials too, and you turn me into a fan. 

Little Brave Shop
Little Brave Shop
Little Brave Shop
Little Brave Shop
Little Brave Shop
Little Brave Shop
Little Brave Shop

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Project Description

Opening a clothing shop in Moscow takes courage. The competion is tough, laws are ridiculous and the customer has seen it all. So when tasked with naming and creating an identity for a brand new tiny boutique we decided to reflect on the situation. We called the place "Little Brave Shop" and chose a mangoose as a symbol.

We drew the mascot as a preppy gentleman with a cane made out of a cobra. We decided to dress it differently every season to represent the selection of garments currently on sale. As part of the job we also art-directed photoshoots for a lookbook and online shop. The idea was not to use professional models, but friends and people not afraid to try something new.

Post Author

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Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 12, 2016


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End