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Lead Image

“Unfolding the Saree” Zine


Production Method




Mira Malhotra of Studio Kohl India

A zine conceptualised, written and designed by Mira Malhotra.
Inputs & Edits: Aarthi Parthasarathy.
Additional Credits: Pearl D’Souza, Vrushali Somavanshi
Produced by Studio Kohl



William Arts, Mumbai, India

A small-in-size strong first impression reveals a much larger piece that explores social issues in India by incorporating the traditional Saree with research and commentary.  




Quantity Produced


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

3 × 4 × 0.5 in.

Page Count

24 frames on one page

Paper Stock

Locally produced paper: Belapur Colour paper

Number of Colors





This piece is available for purchase for 7.79

Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine
Mira Malhotra Self-promotion Zine

All images are sourced and property of their respective owners. Made in India. ---

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Project Description

"Unfolding the Saree" is a self-published zine that explores the Madonna/Whore phenomenon that is unique to the saree-wearing women of India.

Through the folds, we question the notion that the saree is attire for the 'modest' woman, track its appearances in pop culture as a 'sexy' garment, and its various other implications in cultural traditions.

The outside of the zine is a proportionately miniature saree, replete with 'pallu' pattern. The zine is hung on a replica wire hanger, and the inside of the zine describes what is found on the inside of the saree-it's wearer.

The material on which it is printed and its printing technique, a one colour serigraph technique, mimics that of the commonly seen Indian flyers used for promotional activities in bazaars.

Production Lesson(s)

The paper had to fold 24 times down to it's closed size, so it is rather large on opening, and a lot to fold. In the prototype, on the hanger, the zine would fan out, open up and drop off. So we used a 90gsm local coloured newsprint-like paper, to lessen this effect. We also devised a sleeve which helps a lot to keep it in check, because everytime it is opened up fully it tends to fan out. The large size coupled with the flimsiness, contributed to a lot of slip-ups, sticking to the frame, flapping around, so we had to go very slowly.  The hanger was actually the hardest thing to produce though.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 7, 2016


Filed Under

Self promotion


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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