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Lead Image

An Ode to Lunch Promotional Poster


Production Method




Joel Balbuena, Proportion

Paul Reiss, Creative Overlord
Jeff Price, Silkscreen Master
Blake Goodwin, Foreman




This promotional poster is based on one thing we can all relate to: lunch. A quirky interpretation and review of a design firm, the process, and the clients of the past year.  

An Ode to Lunch Promotional Poster
An Ode to Lunch Promotional Poster
An Ode to Lunch Promotional Poster
An Ode to Lunch Promotional Poster
An Ode to Lunch Promotional Poster
An Ode to Lunch Promotional Poster
An Ode to Lunch Promotional Poster
An Ode to Lunch Promotional Poster

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Project Description

We had some fun designing an expanded view of our year at Proportion. We couldn’€™t ask for a better network of friends and family.

All elements have kept us running and continue to nourish our progress —€“ just like everyone’€™s favorite time of the day, lunch.

While each of the numbers on the schematic represents one of our 2016 clients, the explanations of each on the poster are meant to be fun, tongue-in-cheek descriptions for anyone viewing the poster. Descriptions include:
1 - Lightbulb included. Ideas sold separately.
2 - Instant cocktail: just add liquor & mixer.
3 - Let me see that sushi roll.
4 - Malus Domestica Explodus.
5 - Up-dawg.
6 - Some parts may get better with age.
7 - United we stand, divided schematic.
8 - Superfluous flange.
9 - Ate it anyway, blamed on Doug in IT.
10 - Go shorty.
11 - J. Geils Frame.
12 - I'll get you next time, Gadget.
13 - Rubber chicken wire.
14 - Variable transmission (VT).
15 - A notch above.
16 - Mechanical apparatus (MA).
17 - Me Ander, you Coil.
18 - "More Clutter" by Susie age 4.
19 - Gone hay wire.
20 - Think inside the box.

Production Lesson(s)

It always takes longer than expected.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 9, 2017


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End