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Prieto Estudio Identity Materials


Production Method





Rodolfo Noyola - Photographer



Jardí­n de Matatena (business cards)

With its monochromatic tones and textural elements the materials developed for Prieto Estudio are a tangible representation of the work they do—visual and tactile within a determined space. 

Prieto Estudio Brand Identity
Prieto Estudio Brand Identity
Prieto Estudio Brand Identity
Prieto Estudio Brand Identity
Prieto Estudio Brand Identity
Prieto Estudio Brand Identity
Prieto Estudio Brand Identity
Prieto Estudio Brand Identity
Prieto Estudio Brand Identity
Prieto Estudio Brand Identity
Prieto Estudio Brand Identity

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Project Description

We collaborated with Prieto Estudio, a firm among the foremost in interior design in Mexico. The importance in our culture of their founders output has been recognized in many occasions, being one of the most relevant a retrospective held at Franz Mayer Museum, the main space in Mexico for decorative arts.

A key determinant factor for designing the identity was to build a simple, atemporal and flexible narrative that could relate to any of their projects, to represent this we used the relation between space and objects, one of the basic interior design principles.

The letters as objects playing in the same space configuring different compositions can generate multiple emotions in the being who “€œlives the space”€, the spatial sense and its intention can be modified in order to get a particular experience.

Currently, Prieto Estudio is developing projects in Mexico and the United States.

Production Lesson(s)

We learned that as long as the conceptual core is kept along through all the production it doesn't matter how many materials or printing methods are used. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 15, 2017


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End