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Lead Image

Until The Break of Dawn Album Packaging Design


Production Method




Shangning Wang

Art director: Shangning Wang
Creative director: Shangning Wang, Jing Liu
Illustrator: Shangning Wang
Designer: Shangning Wang




There is something to be said for keeping the production simple. This black and white CD package does not bank on production, but does a great job of translating the contents of the CD on to the package. 

Until The Break of Dawn Album Packaging Design
Until The Break of Dawn Album Packaging Design
Until The Break of Dawn Album Packaging Design
Until The Break of Dawn Album Packaging Design
Until The Break of Dawn Album Packaging Design
Until The Break of Dawn Album Packaging Design
Until The Break of Dawn Album Packaging Design
Until The Break of Dawn Album Packaging Design

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Project Description

Songs and illustrations, dreams and memories. Chinos’€™ new album is modern fairy tales. This project aims to demonstrate and visualize Chinos’€™ songs. The theme of this album is “€œdreams and fairy tales”€. Some research on dreams suggests that the vast majority of people actually used to dream in black and white, which means there are no popping colors to draw focus. In order to to demonstrate and visualize Chinos’€™ songs. I decided to combine black and white illustrations with a flexible layout to express its spirits. The partnership of black and white in the illustrations is an ideal match of opposites. The purity of white, coupled with the mystery of black, shows a balance on the eyes which can produce a powerful emotional response, so elements such as type, illustrations and graphics take on an added importance.

Production Lesson(s)

1. Despite the added value of appearing to customers in a classy context, black and white print is actually cheaper to execute, as the costs for printing are reduced due to there only being two colors.

2. Working with the band is more interesting than working with their manager. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 16, 2017


Filed Under

CD Packaging
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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End