Staub Product Catalog
DESCRIPTION
Staub Product Catalog
CLIENT
DATE
July 2006
DESIGN CREDITS
Rotor
Art direction, Andy Weaverling, Matt Travaille. Design, Matt Travaille, Andy Weaverling, Kevin Hayes. Photography, Phil Aarestad. Copywriting, Jake Nassif. PRINT CREDITS
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QUANTITY PRODUCED
12,000
PRODUCTION COST
US$18,000 ($1.50 per catalog)
PRODUCTION TIME
10 days
DIMENSIONS: WIDTH × HEIGHT × DEPTH
6 in. × 9 in.
PAGE COUNT
36
PRINT METHOD
Offsett and emboss
NUMBER OF COLORS
Cover: Double hit of metallic silver and deep emboss.
Interior: 4-color offset with a dull-varnish flood. BINDING
Saddle stitched
OTHER
Die-cut corners
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IMAGES HAVE BEEN PROVIDED BY THE DESIGNER: www.rotordesign.net
The land of catalogs is wide and varied, from your Sunday Paper circulars full of promotional blasts to the most elegant, alluring and expensive collections of products. Kitchenware in particular is no stranger to catalogs, and in this case Rotor found a nice balance between the traditional and the unexpected within an industry catalog.
Comments
This is on Rotor's web site as being a project from 2006-07… kinda violates the FPO submission criteria if that's the case.
We reserve the right to violate the criteria : )
Kidding aside... Of course, we acknowledge our own dilemma, we take it day by day. Thanks for pointing out.
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