DESCRIPTION SAIC Admissions Catalog CLIENT School of the Art Institute of Chicago DATE May – August 2008 DESIGN CREDITS Grip Design Designers: Joshua Blaylock, Camay Ho Art Directors: Kelly Kaminski, Kevin McConkey PRINT CREDITS Lake County Press TYPE CREDITS Stratum, Process Type Foundry Paperback, House Industries Boton, Berthold Type Library

QUANTITY PRODUCED 14,000 PRODUCTION COST Not Disclosed PRODUCTION TIME 5 weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH 9 in × 10.5 in × 0.75 in PAGE COUNT 240 PRINT METHOD Offset, Sheetfed on Heidelberg 12/C PS PAPER STOCK Cover: 130 lb., DT Cover, Coronado, Infinite White, Stipple Body: 100 lb., text Utopia II Matte NUMBER OF COLORS Cover: CMYK + 2 hits of PMS Gray Body: CMYK VARNISHES Dull Auqueous Coating BINDING PUR Perfect Bound Booklet OTHER Edge/face purple coloring applied to 3-sides

When you think of the Art Institute of Chicago, images of classic fine art from the likes of Georgia O'Keeffe, Edward Hopper, Diego Rivera and Paul Cézanne among many others will first come to mind. And, in my mind at least, I have always had a difficult time separating those images from my perception of the School of the Art Institute of Chicago (SAIC). Of course, this is my fault and no one else's and it was further disproved by this unflinchingly contemporary admissions catalog by Chicago based Grip Design that paints (pun intended) SAIC as one of the top graduate art programs offering degrees in visual communication, architecture, art and art history, and writing.

The first thing you notice about this catalog is its purple-printed edge that gives it an immediate presence, but that is only the beginning as you navigate through more than 200 pages with myriad textures and typographic details that give the SAIC quite a visual edge.

Great job. Love the packaging as well.

Gorgeous, gorgeous, gorgeous! Love all the pops of color. Playful yet quite sophisticated, much like the designers.

I am wondering if they got a professional hand model? Those hands seem strangely familar...like I have seen them in a dishwashing advertisement before.

wonderful job. i love the use of purple.

i kinda wish they had something like this while i went there, but oh well :).