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BROWSE


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Client

School of the Art Institute of Chicago


Quantity Produced

14,000


Production Cost

Not Disclosed


Production Time

5 weeks

Dimensions (Width × Height × Depth)

9 in × 10.5 in × 0.75 in


Page Count

240


Paper Stock

Cover: 130 lb., DT Cover, Coronado, Infinite White, Stipple
Body: 100 lb., text Utopia II Matte


Number of Colors

Cover: CMYK + 2 hits of PMS Gray
Body: CMYK

Varnishes

Dull Auqueous Coating


Binding

PUR Perfect Bound Booklet


Typography

Stratum, Process Type Foundry
Paperback, House Industries
Boton, Berthold Type Library

 

When you think of the Art Institute of Chicago, images of classic fine art from the likes of Georgia O’Keeffe, Edward Hopper, Diego Rivera and Paul Cézanne among many others will first come to mind. And, in my mind at least, I have always had a difficult time separating those images from my perception of the School of the Art Institute of Chicago (SAIC). Of course, this is my fault and no one else’s and it was further disproved by this unflinchingly contemporary admissions catalog by Chicago based Grip Design that paints (pun intended) SAIC as one of the top graduate art programs offering degrees in visual communication, architecture, art and art history, and writing.

The first thing you notice about this catalog is its purple-printed edge that gives it an immediate presence, but that is only the beginning as you navigate through more than 200 pages with myriad textures and typographic details that give the SAIC quite a visual edge.

School of the Art Institute of Chicago Admissions Catalog --- School of the Art Institute of Chicago Admissions Catalog --- School of the Art Institute of Chicago Admissions Catalog --- School of the Art Institute of Chicago Admissions Catalog --- School of the Art Institute of Chicago Admissions Catalog --- School of the Art Institute of Chicago Admissions Catalog --- School of the Art Institute of Chicago Admissions Catalog --- School of the Art Institute of Chicago Admissions Catalog --- School of the Art Institute of Chicago Admissions Catalog --- School of the Art Institute of Chicago Admissions Catalog

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SAIC Admissions Catalog

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Production Method

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Design

Grip Design
Designers: Joshua Blaylock, Camay Ho
Art Directors: Kelly Kaminski, Kevin McConkey

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Printing

Lake County Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

September 11, 2009

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Filed Under

Catalogues

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End