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ADV @ UnderConsideration Peek here for details
The Painted Pretzel Packaging
DESCRIPTION
The Painted Pretzel Packaging
CLIENT
DATE
April 2009
DESIGN CREDITS
PRINT CREDITS
TYPE CREDITS
Garton, Eyechart and Baskerville italic
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QUANTITY PRODUCED
1,500
PRODUCTION COST
$1,500
About $1 per 8.5 in × 11 in sheet that contained: 3 round labels, 6 side labels, and 1 info label PRODUCTION TIME
4 weeks
DIMENSIONS: WIDTH × HEIGHT × DEPTH
4 in. in diameter
PRINT METHOD
Letterpress
PAPER STOCK
Uncoated Strathmore
NUMBER OF COLORS
5 spot inks
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IMAGES HAVE BEEN PROVIDED BY THE DESIGNER: www.yaelmiller.com
A beautiful set of colors that complement each other from one label to the next was not as easy to achieve as one might think. Nor was it the most challenging task:
This was not the first time I did letterpress, but it was a first in that it required a ton of colors, so it was more complex. Setting up the files required more time and concentration—you have to do separations for plates yourself—and I, like a lot of designers was used to letting the printer do this part. Doing separations means deciding what overprints and what doesn’t, too. This can get interesting when you use the overprint option to create special color combinations and effects. We also had to include a half-toned pretzel image to get a two-toned brown pretzel—this was challenging to get right and even the final result wasn’t what I expected.
The good thing I keep seeing across letterpress jobs posted here on FPO, is the efficient use of space on the page. Usually seeking and attaining the best possible arrangement of elements.
Letterpress prints on a single sheet—it’s to your advantage to get all your labels to fit out of the one sheet if possible, thus minimizing waste and reducing per-unit cost.
Now, how about getting some pretzels to go along my labels?
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Many thanks to our ADV @ UnderConsideration Partners
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