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BROWSE


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Client

The Painted Pretzel


Quantity Produced

1,500


Production Cost

$1,500
About $1 per 8.5 in × 11 in sheet that contained: 3 round labels, 6 side labels, and 1 info label


Production Time

4 weeks

Dimensions (Width × Height × Depth)

4 in. in diameter


Page Count


Paper Stock

Uncoated Strathmore


Number of Colors

5 spot inks

Varnishes


Binding


Typography

Garton, Eyechart and Baskerville italic

 

A beautiful set of colors that complement each other from one label to the next was not as easy to achieve as one might think. Nor was it the most challenging task:

This was not the first time I did letterpress, but it was a first in that it required a ton of colors, so it was more complex. Setting up the files required more time and concentration—you have to do separations for plates yourself—and I, like a lot of designers was used to letting the printer do this part. Doing separations means deciding what overprints and what doesn’t, too. This can get interesting when you use the overprint option to create special color combinations and effects. We also had to include a half-toned pretzel image to get a two-toned brown pretzel—this was challenging to get right and even the final result wasn’t what I expected.

The good thing I keep seeing across letterpress jobs posted here on FPO, is the efficient use of space on the page. Usually seeking and attaining the best possible arrangement of elements.

Letterpress prints on a single sheet—it’s to your advantage to get all your labels to fit out of the one sheet if possible, thus minimizing waste and reducing per-unit cost.

Now, how about getting some pretzels to go along my labels?

The Painted Pretzel Packaging --- The Painted Pretzel Packaging --- The Painted Pretzel Packaging --- The Painted Pretzel Packaging --- The Painted Pretzel Packaging --- The Painted Pretzel Packaging --- The Painted Pretzel Packaging

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The Painted Pretzel Packaging

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Production Method

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Design

Yael Miller

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Printing

Studio on Fire

See Printer Profile on Inker Linker

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

September 14, 2009

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Filed Under

Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End