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BROWSE


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Client

Chronicle Books


Quantity Produced

15,000


Production Cost


Production Time

Dimensions (Width × Height × Depth)

5 in × 13 in


Page Count

18 pages


Paper Stock

Book: coated stock
Jacket: uncoated stock


Number of Colors

CMYK

Varnishes

Spot Gloss UV varnish


Binding

Perfect binding


Typography

Bones and Mrs Eaves

 

Let me start by admitting I am not sure I want to show this book to my daughter. I don’t feel prepared to see her sticky un-tender little hands tugging and pulling at the pages as she discovers the amazing illustrations that await. I know this is a children’s book, but I think this one is for the child in me. Now, there is a lot going on with this book, but we should really start at the beginning of the story: how the book came to be.

The book was originally a grad school project that was pitched around for 3 years untill Chronicle Books picked it up. All of the other publishers were interested in the project, but didn’t feel they could get the production costs down enough to make building the book profitable. In January 2008, Chronicle Books picked up the book, and some design and structure tweaks ensued to make it more cost effective and more marketable. Twelve months later the files were finalized and sent off for production — I received my first paper dummy in March of 2009. After some revisions it was approved and off the Lady went to print before landing on bookshelves this past September.

Jeremy Holms has been designing for a decade and a half, yet he faced new challenges due to the specific nature of book publishing. Learning the detailed lingo and proper procedures meant a few bruises were earned along the way, but he felt supported by the Chronicle team who was there to offer knowledge and guidance as needed. And given the amount of production details that include:

Glasses:Die-cut holes on cardboard with clear acetate inserts that cover the pair of eyes that open and close based on a pop-up mechanism on the final spread of the story.
Jacket: Besides being a slip cover, there is blind embossing for her arms and pockets, as well as a lighter embossed texture to create a fabric feel. A sticker was also added to the jacket.
Gatefold: Two small die-cut holes reveal a pair of eyes that peer at you as you unfold the gatefold and realize the immense size of the cow that was just swallowed.
Spot UV: The cover and back cover of the book have enhanced details by using a spot UV varnish in items like her lips, necklace, shoes, and patterns.

I am as afraid of sharing this book with my two year-old as I am of the production aspect of making this book happen. Luckily, no tension, frustration or bruises are apparent as one enjoys the classic tale in a new and inspired presentation.

<em />There Was An Old Lady Who Swallowed A Fly</em> Book --- <em />There Was An Old Lady Who Swallowed A Fly</em> Book --- <em />There Was An Old Lady Who Swallowed A Fly</em> Book --- <em />There Was An Old Lady Who Swallowed A Fly</em> Book --- <em />There Was An Old Lady Who Swallowed A Fly</em> Book --- <em />There Was An Old Lady Who Swallowed A Fly</em> Book --- <em />There Was An Old Lady Who Swallowed A Fly</em> Book --- <em />There Was An Old Lady Who Swallowed A Fly</em> Book --- <em />There Was An Old Lady Who Swallowed A Fly</em> Book --- <em />There Was An Old Lady Who Swallowed A Fly</em> Book --- <em />There Was An Old Lady Who Swallowed A Fly</em> Book --- <em />There Was An Old Lady Who Swallowed A Fly</em> Book --- <em />There Was An Old Lady Who Swallowed A Fly</em> Book ---<em />There Was An Old Lady Who Swallowed A Fly</em> Book

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There Was An Old Lady Who Swallowed A Fly Book

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Production Method

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Design

Design and illustration: Jeremy Holmes
Art Direction: Kristine Brogno

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Printing

Printed in China, by Chronicle

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

November 10, 2009

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Filed Under

Books

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End