There Was An Old Lady Who Swallowed A Fly Book
DESCRIPTION
There Was An Old Lady Who Swallowed A Fly Book
CLIENT
DATE
September 2009
DESIGN CREDITS
PRINT CREDITS
Printed in China, by Chronicle
TYPE CREDITS
Bones and Mrs Eaves
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QUANTITY PRODUCED
15,000
DIMENSIONS: WIDTH × HEIGHT × DEPTH
5 in × 13 in
PAGE COUNT
18 pages
PRINT METHOD
Offset
PAPER STOCK
Book: coated stock
Jacket: uncoated stock NUMBER OF COLORS
CMYK
VARNISHES
Spot Gloss UV varnish
BINDING
Perfect binding
OTHER
Gatefold, die-cuts, acetate inserts, pop-up mechanism and fillers
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IMAGES HAVE BEEN PHOTOGRAPHED BY UCLLC: www.underconsideration.com
Let me start by admitting I am not sure I want to show this book to my daughter. I don't feel prepared to see her sticky un-tender little hands tugging and pulling at the pages as she discovers the amazing illustrations that await. I know this is a children's book, but I think this one is for the child in me. Now, there is a lot going on with this book, but we should really start at the beginning of the story: how the book came to be.
The book was originally a grad school project that was pitched around for 3 years untill Chronicle Books picked it up. All of the other publishers were interested in the project, but didn't feel they could get the production costs down enough to make building the book profitable. In January 2008, Chronicle Books picked up the book, and some design and structure tweaks ensued to make it more cost effective and more marketable. Twelve months later the files were finalized and sent off for production — I received my first paper dummy in March of 2009. After some revisions it was approved and off the Lady went to print before landing on bookshelves this past September.
Jeremy Holms has been designing for a decade and a half, yet he faced new challenges due to the specific nature of book publishing. Learning the detailed lingo and proper procedures meant a few bruises were earned along the way, but he felt supported by the Chronicle team who was there to offer knowledge and guidance as needed. And given the amount of production details that include:
• Glasses:Die-cut holes on cardboard with clear acetate inserts that cover the pair of eyes that open and close based on a pop-up mechanism on the final spread of the story.
• Jacket: Besides being a slip cover, there is blind embossing for her arms and pockets, as well as a lighter embossed texture to create a fabric feel. A sticker was also added to the jacket.
• Gatefold: Two small die-cut holes reveal a pair of eyes that peer at you as you unfold the gatefold and realize the immense size of the cow that was just swallowed.
• Spot UV: The cover and back cover of the book have enhanced details by using a spot UV varnish in items like her lips, necklace, shoes, and patterns.
I am as afraid of sharing this book with my two year-old as I am of the production aspect of making this book happen. Luckily, no tension, frustration or bruises are apparent as one enjoys the classic tale in a new and inspired presentation.
Comments
Holy. Freaking. Crap. This book is awesome. Well done!
What a beautiful book. Lovely styling.
Great illustration and typography - although a little sinister and 'black' for young children!
As the reviewer says - I wouldn't like my young daughter to paw at this one – probably one for a supervised read!
AWESOME!
I feel like I want to go back to kindergarten.
Beautiful, superb detailing. I love the slight grunge feel.
Oh my my my. This book is exquisite, so excited this came to fruition. Kudos, Jeremy! You do exceptional work.
WOW, I'm sure the photos don't do the book justice.
I feel like I want to go back to kindergarten. This book is exquisite, so excited this came to fruition. Kudos, Jeremy! You do exceptional work.
gasp! I'm so going to buy this book for myself
Oh I used to love this story as a kid... of course, it was never THIS nicely illustrated. loooovely
Yeah! I can't wait till it's out, it belongs in my swoon collection. Bravo Jeremy.
Now that is some serious work. Well done.
Fabulous stuff!
Creative and so playful.
I just bought it. Amazing.
This is bloody brilliant! Very detailed!
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