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ADV @ UnderConsideration Peek here for details
Matter Strategic Design Stationery
DESCRIPTION
Matter Stationery
CLIENT
Self-promotion
DATE
January 2010
DESIGN CREDITS
Creative Direction and Design: Mike Kasperski, Matter Strategic Design
PRINT CREDITS
Springfield Graphics
Flash Reproductions TYPE CREDITS
Helvetica
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QUANTITY PRODUCED
Business Cards: 500 each of 2 names
Letterhead: 700 Envelope: 500 PRODUCTION COST
$3,000
PRODUCTION TIME
3 Weeks
DIMENSIONS: WIDTH × HEIGHT × DEPTH
Business Cards: 3.375 × 2.25 in
Letterhead: 8.5 in × 11 Envelope: No. 10 PRINT METHOD
Offset
PAPER STOCK
Mohawk Navajo 80lb text
Domtar Hots 65lb cover NUMBER OF COLORS
2 Spot (Black + PMS Yellow 012)
VARNISHES
Business Cards: Spot varnished type to avoid transfer
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IMAGES HAVE BEEN PROVIDED BY THE DESIGNER: www.matter.to
For his own stationery, Mike Kasperski went with some very basic essentials: Helvetica, yellow and black. What could potentially look boring and default, here comes across as design-ey and sophisticated — two qualities that a designer should never shy away from. To make matters more design-ey and sophisticated, Mike created his business cards by sandwiching a heavy yellow cover paper between two text-weight sheets of Mohawk Navajo, which creates a lovely effect. And, interestingly, rather than specify a different weight for each piece, that same Navajo sheet was used to print the letterhead and custom envelope as well, so the whole project can be printed in one go.
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Many thanks to our ADV @ UnderConsideration Partners
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