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BROWSE


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Client

Self-promotion


Quantity Produced

Business Cards: 500 each of 2 names
Letterhead: 700
Envelope: 500


Production Cost

$3,000


Production Time

3 Weeks

Dimensions (Width × Height × Depth)

Business Cards: 3.375 × 2.25 in
Letterhead: 8.5 in × 11
Envelope: No. 10


Page Count


Paper Stock

Mohawk Navajo 80lb text
Domtar Hots 65lb cover


Number of Colors

2 Spot (Black + PMS Yellow 012)

Varnishes

Business Cards: Spot varnished type to avoid transfer


Binding


Typography

Helvetica

 

For his own stationery, Mike Kasperski went with some very basic essentials: Helvetica, yellow and black. What could potentially look boring and default, here comes across as design-ey and sophisticated — two qualities that a designer should never shy away from. To make matters more design-ey and sophisticated, Mike created his business cards by sandwiching a heavy yellow cover paper between two text-weight sheets of Mohawk Navajo, which creates a lovely effect. And, interestingly, rather than specify a different weight for each piece, that same Navajo sheet was used to print the letterhead and custom envelope as well, so the whole project can be printed in one go.

Matter Strategic Design Stationery --- Matter Strategic Design Stationery --- Matter Strategic Design Stationery --- Matter Strategic Design Stationery --- Matter Strategic Design Stationery --- Matter Strategic Design Stationery --- Matter Strategic Design Stationery

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Matter Strategic Design Stationery

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Production Method

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Design

Creative Direction and Design: Mike Kasperski, Matter Strategic Design

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Printing

Springfield Graphics
Flash Reproductions

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Armin

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

April 13, 2010

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Filed Under

Stationery

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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