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BROWSE
Client
shatterbox
Quantity Produced
1,000 of each: Business Cards (for Six Names), Letterhead, Envelopes, and Memo Cards
Production Cost
$6,000
Production Time
2 Months
Dimensions (Width × Height × Depth)
Standard Stationery Sizes
Page Count
–
Paper Stock
Cranes Crest Fluorescent White
Number of Colors
4 Spot (Two Shades of Gray + 2 Fluorescents)
Varnishes
–
Binding
–
Typography
–
For shatterbox, “a video-based social community for students and young professionals to find inspiration and share ideas about innovative careers,” the design team at paperwhite studio put together a sophisticated and bold set of identity materials that uses the X as a motif in different ways. On the envelope, it is carefully aligned to the flap so that it breaks down the middle as you open it; on the business card’s back as a kind of metaphor to find a bright spot in a sea of sameness; and on the letterhead as a cool border running down the height of the sheet. Another lovely touch is the edging on the business cards, which wasn’t as easy to achieve:
The client for this project was very shy about using color in her stationery, so we thought edging would be a great way to incorporate it in a subtle and interesting way. As it turns out edging is not something every printer does or is willing to do, so the first challenge was finding a place that would do both letterpressing and edging. Our second challenge was matching the neon ink on the card to the ink on the edge, what we learned is that the 2 are not at all the same, and neon being such a pure color, it was important they match. All around, this experience really informed our idea of this process and although more complex than we expected, the results made it worthwhile.
Yup, worthwhile.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 13, 2010
Filed Under
Stationery
Tagged with
edging
fluorescent
letterpress
stationery
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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