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Quantity Produced

1,000 of each: Business Cards (for Six Names), Letterhead, Envelopes, and Memo Cards

Production Cost


Production Time

2 Months

Dimensions (Width × Height × Depth)

Standard Stationery Sizes

Page Count

Paper Stock

Cranes Crest Fluorescent White

Number of Colors

4 Spot (Two Shades of Gray + 2 Fluorescents)





For shatterbox, “a video-based social community for students and young professionals to find inspiration and share ideas about innovative careers,” the design team at paperwhite studio put together a sophisticated and bold set of identity materials that uses the X as a motif in different ways. On the envelope, it is carefully aligned to the flap so that it breaks down the middle as you open it; on the business card’s back as a kind of metaphor to find a bright spot in a sea of sameness; and on the letterhead as a cool border running down the height of the sheet. Another lovely touch is the edging on the business cards, which wasn’t as easy to achieve:

The client for this project was very shy about using color in her stationery, so we thought edging would be a great way to incorporate it in a subtle and interesting way. As it turns out edging is not something every printer does or is willing to do, so the first challenge was finding a place that would do both letterpressing and edging. Our second challenge was matching the neon ink on the card to the ink on the edge, what we learned is that the 2 are not at all the same, and neon being such a pure color, it was important they match. All around, this experience really informed our idea of this process and although more complex than we expected, the results made it worthwhile.

Yup, worthwhile.

Shutterbox Stationery --- Shutterbox Stationery --- Shutterbox Stationery --- Shutterbox Stationery --- Shutterbox Stationery --- Shutterbox Stationery --- Shutterbox Stationery --- Shutterbox Stationery --- Shutterbox Stationery --- Shutterbox Stationery


Recent Posts



Shatterbox Stationery


Production Method



paperwhite studio



The Mandate Press

See Printer Profile on Inker Linker

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 13, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End