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BROWSE


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Client

Zoyes Creative


Quantity Produced

250


Production Cost

$1,000


Production Time

3 days

Dimensions (Width × Height × Depth)

Closed: 5 in × 5 in
Flat: 10 in × 5 in


Page Count


Paper Stock

90 lb card stock


Number of Colors

CMYK

Varnishes


Binding


Typography

Avenir
Forelle

 

Zoyes Creative is a boutique design and marketing company that is also closely associated with an architectural model-making and rendering company, a partnership they fully used when producing their latest holiday card.

We send out holiday cards every year and this year we wanted to do something a little different. As I usually consider myself an interactive/web designer, I like to bring that sort of element of interactivity into other aspects of my work, outside of the computer screen. The content on the inside of the card better articulates what we were trying to get across to the recipients (our clients, friends, vendors, etc).

There were many challenges that confronted us throughout production. As we had just moved offices and merged businesses, we had very little time and money to devote to the project. This required us to decide on a concept and stick to it very quickly. The cards were designed and printed, and then came the steps involved to laser cut each and every card. Most of the time spent was during this time—laser cutting 250 cards, folding, cutting string, inserting into vellum envelopes, etc.

The snowflakes are connected at each corner point by a small amount of paper so that the snowflakes can be easily popped out.

Zoyes Creative Holiday Card ---Zoyes Creative Holiday Card ---Zoyes Creative Holiday Card ---Zoyes Creative Holiday Card ---Zoyes Creative Holiday Card ---Zoyes Creative Holiday Card ---Zoyes Creative Holiday Card

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Zoyes Creative Holiday Card

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Production Method

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Design

Zoyes Creative: Haley Querro and the Zoyes Creative team

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Printing

White Reproduction

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

July 18, 2010

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Filed Under

Promotional Cards

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End