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Tweed Tom

Quantity Produced


Production Cost

£450 ($691)

Production Time

1 week

Dimensions (Width × Height × Depth)

353mm × 1000mm (13.89 in × 39.37 in)

Page Count

Paper Stock

380 gsm Cyclus Offset

Number of Colors

4 spot inks





Tom Rowe is deeply fascinated by old obsolete machinery and engineering, and took his knowledge and creativity to develop this poster celebrating its marvelous growth over the last couple of centuries. Created for one of London’s largest illustration exhibitions Pick Me Up at Somerset House, and as a one-fifth part of the illustration collective Evening Tweed—they were kindly given a room at the exhibition to preview their new prints. You can see photos of the event and their Manor House themed drawing room here.

If you look at the specs and the images you will notice that four inks were used to print this poster, yet five colors are actually seen. This is the result of carefully overlapping two of those inks.

The main challenge was to create a fifth colour—the darker green—by overlapping the blue and grey, it was tricky mixing in enough yellow into the grey without it altering its intended neutral shade, previous tests resulted in either the grey becoming too warm and the secondary colour (the green) becoming to dark and muddy. But the wonderful people over at Bob Eight Pop based in East London, solved it, whilst keeping the registration very tight across all one hundred editions, and being a quite peculiar large size and scale this was no mean feat.

Tweed Tom Poster ---Tweed Tom Poster ---Tweed Tom Poster ---Tweed Tom Poster ---Tweed Tom Poster ---Tweed Tom Poster ---Tweed Tom Poster ---Tweed Tom Poster ---Tweed Tom Poster


Recent Posts



Tweed Tom Poster


Production Method



Tweed Tom: Tom Rowe



Bob Eight Pop

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 20, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End