Every year the team at Suka sends out a Thanksgiving card to their clients—aware that some of them don’t actually celebrate the holiday they try to reflect the feeling of autumn and other elements surrounding the long weekend.
My first idea for this years card wasn’t for the design but for the material the design would print on. I wanted to use wood. I had seen it done before but I wasn’t sure if it would fit into our budget or time frame. We had two weeks to design and print the card—sourcing the wood printing on it in that time frame would costly. It was time to move on. I started to root through our paper swatch books to find something that I felt was a suitable replacement. I stumbled upon Gmund Savannah. It’s exactly what I was looking for: it looked like wood, it felt like wood but it was actually paper. Perfect. Now came the design/concept phase. Rather than just saying “Give Thanks” again, I took that idea and went in a slightly different direction. I wanted to show our personality and add some humor to give us a little character that we hadn’t show in past years. The copy came together fairly quickly and I was done with the design in two days.
We used foil stamping for two simple reasons:
1. I had never done anything with foil stamping before and being your own client is best time to mess with new techniques, and
2. The glossy foil is a nice compliment to the rough surface of the wood texture.
In the process I learned a few things:
1. Some foils stick better than others.
2. Some foils are more opaque than others. The yellow foil isn’t completely opaque and got a little washed out on the brown paper.
3. Make your life, and your printers life, a lot easier: don’t foil stamp on textured paper.
4. I still love doing print work.
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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.