Every year the team at Suka sends out a Thanksgiving card to their clients—aware that some of them don’t actually celebrate the holiday they try to reflect the feeling of autumn and other elements surrounding the long weekend.
My first idea for this years card wasn’t for the design but for the material the design would print on. I wanted to use wood. I had seen it done before but I wasn’t sure if it would fit into our budget or time frame. We had two weeks to design and print the card—sourcing the wood printing on it in that time frame would costly. It was time to move on. I started to root through our paper swatch books to find something that I felt was a suitable replacement. I stumbled upon Gmund Savannah. It’s exactly what I was looking for: it looked like wood, it felt like wood but it was actually paper. Perfect. Now came the design/concept phase. Rather than just saying “Give Thanks” again, I took that idea and went in a slightly different direction. I wanted to show our personality and add some humor to give us a little character that we hadn’t show in past years. The copy came together fairly quickly and I was done with the design in two days.
We used foil stamping for two simple reasons:
1. I had never done anything with foil stamping before and being your own client is best time to mess with new techniques, and
2. The glossy foil is a nice compliment to the rough surface of the wood texture.
In the process I learned a few things:
1. Some foils stick better than others.
2. Some foils are more opaque than others. The yellow foil isn’t completely opaque and got a little washed out on the brown paper.
3. Make your life, and your printers life, a lot easier: don’t foil stamp on textured paper.
4. I still love doing print work.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.