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Dig for Fire

Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)


Page Count

Paper Stock

Various uncoated

Number of Colors

2 spot inks




Heroic Condensed
Gotham (H&FJ)


This identity set is part of the Dig for Fire (video production company) brand overhaul timed with the inception of digforfire.tv. With a plethora of items to ship to clients and friends that include reels, mix-cds as well as business correspondence there was a need to develop a series of options that could accommodate the various materials—the hand-assembled packages with the layering of different materials and textures is reminiscent of a gift.

We wanted the materials/packaging to immediately feel like they were designed and assembled with care. We also wanted to keep the set from feeling too over-the-top or spendy. Using inexpensive digital offset from online/hands-off print vendors was a risk that paid off with careful planning. We kept the pieces simple (pure CMYK black and red, no gradients) and mixed textures freely to make humble materials a bit more interesting.

Pieces in the set include:
-Letterhead with stamped #10 envelopes
-Satin business cards with a kraft wraparound sticker
-Kraft cd/dvd mailers with a wraparound label/closure
-Round stickers
-DVD labels
-Notecards with matching envelopes

Dig for Fire Identity Materials ---Dig for Fire Identity Materials ---Dig for Fire Identity Materials ---Dig for Fire Identity Materials ---Dig for Fire Identity Materials ---Dig for Fire Identity Materials ---Dig for Fire Identity Materials ---Dig for Fire Identity Materials ---Dig for Fire Identity Materials ---Dig for Fire Identity Materials


Recent Posts



Dig for Fire Identity Materials


Production Method



Kelli Anderson



Business cards: 4by6.com
Stickers and everything else: 4over4.com

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 16, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End