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BROWSE
Client
Rachel Newborn and Ryan Nussbaum
Quantity Produced
100
Production Cost
$300
Production Time
2 weeks
Dimensions (Width × Height × Depth)
Flat: 11 in × 17 in
Box: 3.125in × 1.75 in × 3.125 in
Page Count
–
Paper Stock
Neenah Paper, Green Tea, 80lb Cover
Number of Colors
2 Spot (burgundy and silver)
Varnishes
–
Binding
–
Typopgraphy
Otari by Travis Kochel
FR Hopper by Béla Frank
Museo by Jos Buivenga
The idea of sustainability is all over the place right now, and it is a concept that we should all embrace and incorporate into our daily lifestyle at home and at work. Every little bit counts, and if you can reuse a holiday card to wrap a gift over the holidays I say go for it. Especially if it is nicely printed, has clever messaging and includes ideas of what that gift might be.
Our multi-dimensional holiday card combines sincere gift-giving advice with cheeky quips on the process of gift-giving itself. Messaging on the front urges recipients to “Get-Gifted,” enticing them to open the card and enter a maze of holiday gifting. The inside immerses the user in a choose-your-own adventure gift guide, leading toward one of twelve unique gifts for a lover, friend, coworker, or parent. A visual vocabulary of meandering ribbons, along with a color palette of burgundy, silver, and green, reinforces the holiday theme.
The card also represents our commitment to sustainable design in both its material and form. It is printed on 100% post consumer fiber, and if the user desires, s/he can repurpose the card by cutting and folding it into a gift box that can fit each of the gifts.
“Get Gifted” Holiday Card, Gift-Guide And Box
Production Method
Design
Rachel Newborn and Ryan Nussbaum
Printing
Rachel Newborn and Ryan Nussbaum
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 1, 2011
Filed Under
Promotional Cards
Tagged with
box
card
colored paper
DIY
neenah
silkscreen
silver
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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