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BROWSE
Client
Middletown Lumber
Quantity Produced
1,500
Production Cost
–
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
8.5 in × 16.75 in
Page Count
–
Paper Stock
Uncoated, Cover, 65 lbs
Number of Colors
CMYK
Varnishes
–
Binding
–
Typopgraphy
Bullion Extra Condensed
Caslon Swash Italic
Webster
Ophir
Thousandsticks
Matchwood
Middletown Lumber’s newsletter, “Ramblin’ Lengths”, features an assortment of typefaces that do a good job of complementing one another with the right amount of contrast. Mixing these many typefaces can be a challenge and this is an example of a successful execution. The background texture printed on the paper is also a nice touch that helps reinforce the vintage feel of the newsletter.
This quaint, 3rd generation lumber yard has been serving the Central Pennsylvania’s custom home building and remodeling for over 50 years. We found inspiration for their bi-annual newsletter, “Ramblin’ Lengths”, in rudimentary printing, old forestry diagrams, stenciled shipping crates and stained, antique papers from the late 1800s.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Cole Baldwin
Cole Baldwin
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 12, 2011
Filed Under
Newsletters
Tagged with
CMYK
newsletter
offset
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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