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Quantity Produced


Production Cost

Production Time

2 Days

Dimensions (Width × Height × Depth)

Folded: 11 in × 17 in
Open: 22 in × 17 in

Page Count


Paper Stock

Newsprint, 30lb, uncoated

Number of Colors




Half fold, no binding


Feijoa by Kris Sowersby, Klim Type Foundry
Proxima Nova by Mark Simonson


Testing the waters with their first ever print publication, Design*Sponge certainly makes a splash. Ornamental typography and cool photography swish and swash, helping this newspaper find its place in the sun.

The goal was to create something playful enough for summer, and bold enough to support Design*Sponge’s first foray into print design. We worked closely with the fantastic D*S editors, for whom this project was a real labor of love. We were interested in establishing a visual connection between the medium of print and the summer theme without being heavy-handed. To that end, we restricted ourselves to using one color (black), and beautifully drawn typefaces to allow the photography to be the primary focus. Type and image overlap and shift to convey the ebb and flow that is always felt during the best summer months.

Despite the deceptive simplicity of newsprint, we learned to use our printer as a partner in the production process. The folks at Linco were an amazing resource for us when we hit some sizing and production issues, and we were thrilled with the end result.

Design*Sponge Summer 2011 Newspaper ---
Design*Sponge Summer 2011 Newspaper ---
Design*Sponge Summer 2011 Newspaper ---
Design*Sponge Summer 2011 Newspaper ---
Design*Sponge Summer 2011 Newspaper ---
Design*Sponge Summer 2011 Newspaper ---
Design*Sponge Summer 2011 Newspaper


Recent Posts



Design*Sponge Summer 2011 Newspaper


Production Method




The Dye Lab:
Alanna MacGowan and Tonya Douraghy



Linco Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Kelly Cree

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 20, 2012


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End