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BROWSE
Client
Red Square Agency
Quantity Produced
Letterhead, 2nd sheets, envelopes: 2,000
Business cards: 250 each of 72
Production Cost
–
Production Time
4 weeks
Dimensions (Width × Height × Depth)
Letterhead, 2nd sheets: 8.5 in × 11 in
Envelope: #10 (4 1/8 in × 9 1/2 in)
Business cards: 3.5 in × 2 in
Page Count
–
Paper Stock
Classic Crest Solar White
Number of Colors
2 Spot
Varnishes
–
Binding
–
Typopgraphy
Trade Gothic
Helvetica Neue
This stationery truly makes Red Square Agency look like a team player. Giving homage to the founder while toying with his image, this collection of business papers is cohesive, engaging, and fun. It kind of makes me wish the founder was a swimsuit model though…
The whole is greater than the sum of its parts. The culture of Red Square Agency is captured in a single photo of founder Richard Sullivan Sr. and is used to inject personality in the agency’s new stationery. A halftone pattern of squares is applied to the image and printed in two PMS colors. The larger image is divided over four pieces of letterhead, 60 business cards and envelope liners appearing abstract on an individual piece of stationery. Put them all together, and it’s our beloved founder in all his glory. Every piece of communication is an opportunity to convey our culture and brand strategy. Designing our business papers in a way that is unexpected and surprising brings delight to people and ultimately affinity for our brand.
Red Square Stationery
Production Method
Offset
Design
Founder/subject/sport: Richard Sullivan Sr.
Designer: Ryan Lundy
Copywriter: Ken Ziegler
Associate creative director: Wally Hitchcock
Creative director: Diana Nichols
Print producer: Julie Palmer
Printing
Gwin’s Commercial Printing
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Jessica Mullen
Jessica Mullen
Current intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 7, 2011
Filed Under
Offset
Stationery
Tagged with
business card
envelope
folder
letterhead
offset
spot ink
stationery
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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