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BROWSE


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Client

Self-promotion


Quantity Produced

500


Production Cost

SGD6,000+ taxes (US$4,652.25)


Production Time

3 weeks

Dimensions (Width × Height × Depth)

25 cm × 25 cm (9.84 in × 9.84 in)


Page Count

52


Paper Stock

Maple Snow 170gsm (uncoated)


Number of Colors

CMYK

Varnishes


Binding

Hardcover with Cialux


Typography

Neutraface from House Industries
Farnham by Christian Schwartz

 

Sometimes it takes getting your hands dirty to really clean up, and that’s what Singapore-based Manic has done with their spotless, 10-year anniversary promotional piece. Better late than never, but, as their clients know, never late is better.

This book took forever (something like two years) to write, design and lay out. Whenever a paid project came along, it got shelved. Whenever we were unsatisfied with the design, it got stalled.

The lesson here is, when it comes to personal projects, to keep pressing on no matter how many times you’ve “hit the wall”. The old adage is true: It’s better late than never. And even though it’s late (we had the foresight to start on it a whole year earlier), we’re terribly glad that it’s done.

The other lesson is that a self-promotional piece is highly personal. This wasn’t obvious to us, and we delegated it several times. But it never worked. It was only when we rolled up our sleeves and really got our hands dirty with the writing and design, that the book started to come together and to feel “real” and honest. Also, printing on uncoated stock is not for the faint-hearted.

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Manic 10th Anniversary Book

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Production Method

Foil stamp

Offset

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Design

Manic Design
Design: Adeline Chong
Copywriting: Jimmy Tan
Design and copywriting: Karen Huang

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Printing

Procomp Printset Pte Ltd

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Kelly Cree

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

February 7, 2012

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Filed Under

Books
Foil stamp
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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