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BROWSE
Client
Self-Promotional
Quantity Produced
2 of each
Production Cost
$100 each
Production Time
20 hours each
Dimensions (Width × Height × Depth)
19 in × 30 in
Page Count
–
Paper Stock
3/4 inch Douglas Fir Reclaimed from Midwest Barns
Number of Colors
Varied across 3 pieces, Paint mix and ink
Varnishes
Wood paste finishing wax
Binding
Wood glue and screws into wood bracing
Typography
OLNewsbytes Bold
Ingomar JNL
Arial Black
Arial Regular
Deming EP
Blackoak Std
HomeRun Script Roman
Inspired by the hand-work of his grandfathers, Jeff Holmberg’s re-purposed wood posters express simple reminders with undeniable Midwestern charm.
The idea behind the content explores our daily need for perspective, exploring contentment and who we become in encouraging others. I’ve always been intrigued by the unseen / seen relationship that exists around us. Seeds sprouting from dirt into sky making fruit/shade/shelter that did not exist before. Similarly, ideas in our minds, exist with potential to sprout into time and space, becoming tangible and real in the lives of others, encouraging, protecting, and sustaining; changing their day. Something important happens when we surprise others from out of nowhere with an unexpected drink, note, or expression.
Challenges in this project came from working with unsettled wood. Some additional warping and cracking happened after project was completed. This actually added value as the cupped face and cracks through the design added a great look. I learned that steel bracing on the back of the sign would probably be needed to keep the sign face flat and that reclaimed wood has a bit of an unknown over time.
Holmberg Wooden Poster Series
Production Method
Letterpress
Rubber stamp
Stencil
Design
Jeff Holmberg
Printing
Jeff Holmberg
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Kelly Cree
Kelly Cree
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 27, 2012
Filed Under
Letterpress
Posters
Rubber stamp
Stencil
Tagged with
letterpress
recycled
repurposed
rubber stamp
stencil
wood
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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