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Quantity Produced

2 of each

Production Cost

$100 each

Production Time

20 hours each

Dimensions (Width × Height × Depth)

19 in × 30 in

Page Count

Paper Stock

3/4 inch Douglas Fir Reclaimed from Midwest Barns

Number of Colors

Varied across 3 pieces, Paint mix and ink


Wood paste finishing wax


Wood glue and screws into wood bracing


OLNewsbytes Bold
Ingomar JNL
Arial Black
Arial Regular
Deming EP
Blackoak Std
HomeRun Script Roman


Inspired by the hand-work of his grandfathers, Jeff Holmberg’s re-purposed wood posters express simple reminders with undeniable Midwestern charm.

The idea behind the content explores our daily need for perspective, exploring contentment and who we become in encouraging others. I’ve always been intrigued by the unseen / seen relationship that exists around us. Seeds sprouting from dirt into sky making fruit/shade/shelter that did not exist before. Similarly, ideas in our minds, exist with potential to sprout into time and space, becoming tangible and real in the lives of others, encouraging, protecting, and sustaining; changing their day. Something important happens when we surprise others from out of nowhere with an unexpected drink, note, or expression.

Challenges in this project came from working with unsettled wood. Some additional warping and cracking happened after project was completed. This actually added value as the cupped face and cracks through the design added a great look. I learned that steel bracing on the back of the sign would probably be needed to keep the sign face flat and that reclaimed wood has a bit of an unknown over time.

Holmberg Wooden Poster Series ---
Holmberg Wooden Poster Series ---
Holmberg Wooden Poster Series ---
Holmberg Wooden Poster Series ---
Holmberg Wooden Poster Series ---
Holmberg Wooden Poster Series ---
Holmberg Wooden Poster Series ---
Holmberg Wooden Poster Series ---
Holmberg Wooden Poster Series ---
Holmberg Wooden Poster Series ---
Holmberg Wooden Poster Series ---
Holmberg Wooden Poster Series ---
Holmberg Wooden Poster Series ---
Holmberg Wooden Poster Series ---


Recent Posts



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Kelly Cree

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 27, 2012


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End