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Lead Image

Lewis Communications Identity + Stationery


Production Method




Lewis Communications

Executive Creative Director: Spencer Till; Design Director, Designer: Roy Burns III; Production Manager: Leigh Ann Motley; Production Assistant: Liz Rybka



American Printing Company
Art Bindery

Those perfectly printed borders weren’t easy to come by, but they sure make Lewis Communications look simply smart.  




Quantity Produced

Stationery: 4,500
Business Cards: 22,500

Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

Letterhead: 8.5 × 11 in
Business Cards: 2 × 2 in

Page Count

Paper Stock

Letterhead: Neenah/Neutech/Pure White/80 T
Business Card: Neenah/Neutech/Pure White/80 C Duplexed

Number of Colors

3 PMS (including a double hit of 1)


Matte Tint Varnish



News Gothic Bold


Lewis Communications Identity + Stationery
Lewis Communications Identity + Stationery
Lewis Communications Identity + Stationery
Lewis Communications Identity + Stationery ---

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Project Description

"Do something great. People will talk." This is what we tell our clients. Listen, respond and connect to/with people in ways that reward them for their time, interest and intelligence. We wanted our mark to reflect this philosophy (a letter mark LC/creating communication that is a catalyst for dialogue); and our business papers—particularly the business card—to put it into practice. Simple and smart, presented boldly and memorably.

Production Lesson(s)

Although deceptively simple in appearance, the tactile aspects of our business card proved to be an absolute bear to execute. Working closely with American Printing and Art Bindery—and after multiple tests and hours of discussion and troubleshooting—we were able to devise an approach that would allow us to reliably achieve our desired effect. Each side of the cards was printed separately and then embossed and hand-duplexed. We'd initially planned to trim the cards conventionally; however, during tests, we were unable to consistently maintain our 1/8" border on each side. In the end, we were able to do this (almost perfectly) by die-cutting the cards in small quantities (doing so lessened ink offset issues and unintentional flattening of the emboss due to the pressure applied during cutting of larger quantities.) If there's a more efficient and effective way to do this (letterpress was out due to having to produce such large quantities), we're all ears.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 13, 2012


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End