ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Lewis Communications Identity + Stationery
Production Method
Die-cut
Emboss
Offset
Design
Lewis Communications
Executive Creative Director: Spencer Till; Design Director, Designer: Roy Burns III; Production Manager: Leigh Ann Motley; Production Assistant: Liz Rybka
Printing
American Printing Company
Art Bindery
Those perfectly printed borders weren’t easy to come by, but they sure make Lewis Communications look simply smart.
Client
Self-promotion
Quantity Produced
Stationery: 4,500
Business Cards: 22,500
Production Cost
–
Production Time
2 weeks
Dimensions (Width × Height × Depth)
Letterhead: 8.5 × 11 in
Business Cards: 2 × 2 in
Page Count
–
Paper Stock
Letterhead: Neenah/Neutech/Pure White/80 T
Business Card: Neenah/Neutech/Pure White/80 C Duplexed
Number of Colors
3 PMS (including a double hit of 1)
Varnishes
Matte Tint Varnish
Binding
–
Typography
News Gothic Bold
Project Description
"Do something great. People will talk." This is what we tell our clients. Listen, respond and connect to/with people in ways that reward them for their time, interest and intelligence. We wanted our mark to reflect this philosophy (a letter mark LC/creating communication that is a catalyst for dialogue); and our business papers—particularly the business card—to put it into practice. Simple and smart, presented boldly and memorably.Production Lesson(s)
Although deceptively simple in appearance, the tactile aspects of our business card proved to be an absolute bear to execute. Working closely with American Printing and Art Bindery—and after multiple tests and hours of discussion and troubleshooting—we were able to devise an approach that would allow us to reliably achieve our desired effect. Each side of the cards was printed separately and then embossed and hand-duplexed. We'd initially planned to trim the cards conventionally; however, during tests, we were unable to consistently maintain our 1/8" border on each side. In the end, we were able to do this (almost perfectly) by die-cutting the cards in small quantities (doing so lessened ink offset issues and unintentional flattening of the emboss due to the pressure applied during cutting of larger quantities.) If there's a more efficient and effective way to do this (letterpress was out due to having to produce such large quantities), we're all ears.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 13, 2012
Filed Under
Die-cut
Emboss
Offset
Stationery
Tagged with
die-cut
emboss
identity materials
matte varnish
offset
PMS
stationery
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Reticence Stationery
Rebecca Polewsky Stationery
Prieto Estudio Identity Materials
Hechizoo Stationery
The Hideout Stationery