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Lead Image

Lewis Communications Identity + Stationery


Production Method




Lewis Communications

Executive Creative Director: Spencer Till; Design Director, Designer: Roy Burns III; Production Manager: Leigh Ann Motley; Production Assistant: Liz Rybka



American Printing Company
Art Bindery

Those perfectly printed borders weren’t easy to come by, but they sure make Lewis Communications look simply smart.  




Quantity Produced

Stationery: 4,500
Business Cards: 22,500

Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

Letterhead: 8.5 × 11 in
Business Cards: 2 × 2 in

Page Count

Paper Stock

Letterhead: Neenah/Neutech/Pure White/80 T
Business Card: Neenah/Neutech/Pure White/80 C Duplexed

Number of Colors

3 PMS (including a double hit of 1)


Matte Tint Varnish



News Gothic Bold


Lewis Communications Identity + Stationery
Lewis Communications Identity + Stationery
Lewis Communications Identity + Stationery
Lewis Communications Identity + Stationery ---

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Project Description

"Do something great. People will talk." This is what we tell our clients. Listen, respond and connect to/with people in ways that reward them for their time, interest and intelligence. We wanted our mark to reflect this philosophy (a letter mark LC/creating communication that is a catalyst for dialogue); and our business papers—particularly the business card—to put it into practice. Simple and smart, presented boldly and memorably.

Production Lesson(s)

Although deceptively simple in appearance, the tactile aspects of our business card proved to be an absolute bear to execute. Working closely with American Printing and Art Bindery—and after multiple tests and hours of discussion and troubleshooting—we were able to devise an approach that would allow us to reliably achieve our desired effect. Each side of the cards was printed separately and then embossed and hand-duplexed. We'd initially planned to trim the cards conventionally; however, during tests, we were unable to consistently maintain our 1/8" border on each side. In the end, we were able to do this (almost perfectly) by die-cutting the cards in small quantities (doing so lessened ink offset issues and unintentional flattening of the emboss due to the pressure applied during cutting of larger quantities.) If there's a more efficient and effective way to do this (letterpress was out due to having to produce such large quantities), we're all ears.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 13, 2012


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End