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BROWSE


Lead Image

Delightfully compelling in their brilliant colors and simple design, these cards abstract a strong logo into a playful system.  

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Client

New Image Systems


Quantity Produced

8,000


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

Lakepaper / Blocker / 100 g/gm


Number of Colors

7 spot

Varnishes


Binding


Typography

Akkurat Mono
Akkurat Regular

 


Unity in Diversity
Unity in Diversity
Unity in Diversity
Unity in Diversity
Unity in Diversity
Unity in Diversity
Unity in Diversity
Unity in Diversity
Unity in Diversity ---

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Project Description

NIS has many faces but only one central design element, the diagonal. It is present throughout the entire CI: derived from the logotype's N, the concept of the diagonal covers everything from web to interior. We will give the identity a distinct personal touch by attributing 6 personal colours — 1 per employee. A console-style typography will reference the company's line of business. The system itself assures precision and accuracy and conveys the concept of strength in numbers; paper and eco-friendly inks ensure a CO2 neutral production and help us meet the highest environmental requirements.

Production Lesson(s)

It was difficult to print with a consistent paint application because of the diagonal elements on the backside. We have to print it twice with a 50% paint application to make sure that the color won't fade on the square corners. And it was also very difficult to hit exactly the corner spots. To make sure that the backside won't be visible on the front side, we have chosen a paper from lakepaper named blocker with a very high opacity on 100 g/gm. ”

Post Author

Author Picture

Jessica Mullen

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

November 19, 2012

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Filed Under

Offset
Stationery

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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