ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Delightfully compelling in their brilliant colors and simple design, these cards abstract a strong logo into a playful system.  



New Image Systems

Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Lakepaper / Blocker / 100 g/gm

Number of Colors

7 spot




Akkurat Mono
Akkurat Regular


Unity in Diversity
Unity in Diversity
Unity in Diversity
Unity in Diversity
Unity in Diversity
Unity in Diversity
Unity in Diversity
Unity in Diversity
Unity in Diversity ---

Recent Posts



Project Description

NIS has many faces but only one central design element, the diagonal. It is present throughout the entire CI: derived from the logotype's N, the concept of the diagonal covers everything from web to interior. We will give the identity a distinct personal touch by attributing 6 personal colours — 1 per employee. A console-style typography will reference the company's line of business. The system itself assures precision and accuracy and conveys the concept of strength in numbers; paper and eco-friendly inks ensure a CO2 neutral production and help us meet the highest environmental requirements.

Production Lesson(s)

It was difficult to print with a consistent paint application because of the diagonal elements on the backside. We have to print it twice with a 50% paint application to make sure that the color won't fade on the square corners. And it was also very difficult to hit exactly the corner spots. To make sure that the backside won't be visible on the front side, we have chosen a paper from lakepaper named blocker with a very high opacity on 100 g/gm. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 19, 2012


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End