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BROWSE


Lead Image

This graceful identity and collateral system superbly reflect Amy Anderson’s photography and clientele. Soft curves and thin lines in the logo convey a soft caring touch, while the color choice, application and paper selection provide a comfortable home for Amy’s wedding photos and portraits. 

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Client

Amy Anderson Photography


Quantity Produced

250 business cards
50 of everything else


Production Cost

$1,250.00


Production Time

3 Weeks

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

French / Speckletone / Starch White / 100 C
French / Speckletone / Starch White / 80 T
Business Cards: French / Speckletone / Starch White / 100 C duplexed


Number of Colors

1

Varnishes


Binding


Typography

McCartney, Linda (thin weight) by Dan Cassaro
Gotham, Book and Medium by H&FJ

 


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Project Description

Amy Anderson shoots on film and has established a warm, calm style across her portfolio. We wanted to create a look that was visually undemanding so that the photos could do most of the work without being overshadowed by some crazy logo or collateral. A simple, one-color palette of gray was our first step. Then, creating a thin, almost wispy, logo as the cornerstone of the identity helped solidify the sort of "background" presence that we hoped to achieve.

Production Lesson(s)

A project with this many pieces takes FOREVER to prep for print if you're only one person. Schedule (and budget) for that!”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 25, 2013

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Filed Under

Letterpress
Offset
Stationery

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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