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Lead Image

J&D Invitation


Production Method




Gene Wang




Joshua and Deborah wanted to express their preference for minimalism in their wedding invitations, and Gene Wang obliged with this classic, elegant solution. Who says minimalism and industrial type cannot be elegant or romantic? 



Joshua Koh & Deborah Seow

Quantity Produced

200 pcs

Production Cost


Production Time

7 days

Dimensions (Width × Height × Depth)

4 × 6 in

Page Count


Paper Stock

Coaster Board / 570 gsm

Number of Colors





DIN Engschrift Std


save the date
invitation and menu
invite and menu in protective folder
invite and menu in protective folder flat
save the date close-up
save the date monogram close-up
invite close-up

Recent Posts



Project Description

The clients were fans of minimalist design and their design brief was to design their wedding invitations in the similar fashion. The navy color was suggested by the couple themselves which made the whole project a straightforward mission. With the design being so minimal, I hope to bring out the look and feel of the design through letterpressing which immediately struck a cord with the couple. The envelope was also chosen in the same color to match the color theme. Unfortunately, the couple didn't go with the idea of a customized folder to safe-keep both the Save the Date and the Main Invitation due to financial constraints. Not to let the idea go to waste, I handmade the folder myself for documentation purposes.

Production Lesson(s)

In order to maintain an even inking on the card. The printer had to adjust his letterpressing pressure to suit all sizes of text on the card. The text will be faint if the pressure is too light or the text details will be lost if the pressure is too heavy.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 13, 2013


Filed Under

Wedding materials


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End