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BROWSE


Lead Image

Joyeux Noël Christmas Promo

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Production Method

Hot stamp

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Design

Kevin Cantrell

Art Direction:
Adrian Pulfer
Kevin Cantrell

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Printing

Gottschall Engraving

These Christmas promos are printed without ink on a specialty paper called Moondream by Cordenons. Moondream becomes translucent when heat and pressure are applied, and it can also be used for regular printing, scoring, folding, and embossing. Just when it seems like we’ve seen it all … 

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Client

A3 Design


Quantity Produced

300


Production Cost

$1,500


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

13 × 8.5 in


Page Count


Paper Stock

Gruppo Cordenons / Moondream / Bianco / 95T


Number of Colors

Varnishes


Binding


Typography

Custom Lettering

This piece is available for purchase for $25


Description
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Project Description

A3 Design commissioned Kevin Cantrell Design to produce their 2012 Christmas promotional featuring custom hand lettering and Gruppo Cordenon's Moondream paper, which turns transparent upon hot stamping. The light technique in the print production reinforces the concept of light through the holiday season.

Note: The paper uses excess paper from the "Let There Be Lights" Gruppo Cordenons Paper Promo, submitted previously.

Production Lesson(s)

In connection with the "Let There Be Lights" Gruppo Cordenons Promo, I further learned how to work with the translucent nature of Moondream paper. I had intentionally ordered a deeper metal die for "Lights," but forgot to do so with Joyeux Noël. The deeper die allow for the heat to penetrate deeper into the paper, which allows a faster impression. If the paper touches the heated plate for too long, sticking becomes a problem, as well as an uneven translucency.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

August 22, 2013

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Filed Under

Holiday Card
Hot stamp

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

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Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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