Pum Lefebure is a co-founder and chief creative officer of Design Army in Washington, DC, where she oversees all creative coming through the agency's doors. An award-winning creative director and savvy business leader, Pum has dreamed up and developed numerous high-profile campaigns worldwide. The Thailand native brings a global sensibility to American design - a creative point of view that draws from different cultures and resonates with diverse audiences.
Guided by an international eye and entrepreneurial edge, Pum has helped expand the agency's client base and elevate its reputation as a trend-setter. Pum's hallmark is a distinctive union of the artistic and the commercial. With a rare balance of creativity, strategic thinking and industry know-how, she has proven that good design is the cornerstone of good business. Her work and words of wisdom have been featured in Huffington Post, Forbes, Entrepreneur, Fast Company, New York Times, and Adweek, to name just a few.
Pum regularly judges elite design competitions around the world including Cannes Lions, Clio, D&AD and Spikes Asia. She served as the President of the One Show Design jury, AdFest, and London International Awards. Her work has earned a plethora of awards, including D&AD, One Show, ADC, Red Dot, AIGA, SPD, and TDC, among others. She has has been asked to give design lectures and lead workshops from Copenhagen and Durban to Bangkok and Beijing.
Pum excels at establishing the vision behind high-profile campaigns. Skilled in the creation and implementation of corporate identity, branding, conceptual design, she is known for her distinctive art direction. Pum has guided the design and development of an array of award-winning work. Her clients include the Academy Awards, Adobe, Disney, Bloomingdale’s, Ritz Carlton, PepsiCo, Washington Ballet, Neenah, Smithsonian and Lucas Film.
Pum was named as one of Adweek's Creative100. Graphic Design USA named her as one of the top 50 People to Watch, and she was awarded as a Rising Star by the Washington Business Journal's Women Who Mean Business. Pum currently serves as a member of the Board of Directors for The One Club in New York.
Undeniable: Creating Brand Images that Can’t Be Ignored.
Make an instant impression. Pum Lefebure talks about how we can find and create beauty literally anywhere in the world – and how images have the power to stop us in our tracks. Take an insider's look at how Design Army tells compelling stories with arresting visuals. Let the images do the talking.