New York, NY
Ritesh Gupta recently led a rebrand with Sagmeister & Walsh and R/GA while serving as the Senior Director of Brand & UX at Pet Plate.
He began his career at Wieden+Kennedy, working with Cooper Hewitt and Equinox, and has since transitioned to working in-house at mission-driven startups.
He currently resides in New York City. He enjoys listening to electronic and punk music and regretting playing the bassoon in high school.
Ritesh will peel back the curtain and detail an inside look at how a rebrand happens from a client perspective.