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Roofs Design + Illustration

Quantity Produced


Production Cost


Production Time

1 Month

Dimensions (Width × Height × Depth)

210 mm (8.26 in) × 210 mm (8.26 in)

Page Count

12 pages, plus cover

Paper Stock

Uncoated recycled

Number of Colors

2 pages, 2 spot inks / 1 metallic.
2 pages, CMYK.
12 pages, 1 spot ink.



Saddle Stitched


Helvetica Neue


How to stand out in the mail? Using a square format is one, printing with metallic ink is another and promoting recycled paper is a third. Once her public was engaged, Agnieszka Garofeanu provided a wide sampling of her design and illustration work in one color prints letting the work stand out in their lack of color — only to surprise them mid-signature with a four-color spread.

Roofs Design + Illustration Brochure ---Roofs Design + Illustration Brochure ---Roofs Design + Illustration Brochure ---Roofs Design + Illustration Brochure ---Roofs Design + Illustration Brochure ---Roofs Design + Illustration Brochure ---Roofs Design + Illustration Brochure


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Roofs Design + Illustration Brochure


Production Method




Agnieszka Garofeanu, Roofs Design + Illustration



Disc To Print

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 7, 2009


Filed Under

Self promotion


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End