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Wheeling Jesuit University

Quantity Produced


Production Cost

Production Time

Book, 2 weeks.
Bag, 6 weeks.

Dimensions (Width × Height × Depth)

8 in × 10 in

Page Count

40 plus cover

Paper Stock

Cover: 100 lb. Accent Opaque Smooth White Cover.
Interior: Text 70 lb. Accent Opaque.
Poly Bag: .0015 clear USPS heat sealed on three sides with a re-sealable tape at the head (produced by Adart Poly Bag).

Number of Colors

Book: CMYK.
Bag: 2 spot inks.



Saddle Stitched


Berthold Aksidenz Grotesk Bold Condensed and Apex New


The 2009 View Book set forth by Wheeling Jesuit University in West Virginia was placed inside a poly bag which, even if you only see blue, was printed in two colors—first an opaque white layer was printed, followed by the blue ink. The book which was placed inside the bag has a few details worth noting, as explained by Stephen Penning:

The front cover of the piece is 1.5” short of the face. There is a 3” gate fold scored and folded into the inside front cover. This is so the reader can find an ‘easter egg’ of sorts if they dig a little deeper. The shorter cover also gives the reader a glimpse of the inside front cover.

Use Your You View Book --- Use Your You View Book --- Use Your You View Book --- Use Your You View Book --- Use Your You View Book --- Use Your You View Book --- Use Your You View Book --- Use Your You View Book


Recent Posts



Use Your You View Book


Production Method




160over90. Executive creative director, Darryl Cilli. Creative director, Stephen Penning. Designer, Adam Garcia. Copywriter, Brendan Quinn.



Paradigm Grafix

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 6, 2009


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End