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The New York Public Library

Quantity Produced


Production Cost


Production Time

5 days

Dimensions (Width × Height × Depth)

20 in × 26 in (printed area, cut sizes varied)

Page Count

Paper Stock

The Wall Street Journal

Number of Colors

2 Spot (PMS 809 and 7946)




Bauer Bodoni


How to solve a small print run with a minimal budget? There are many different solutions to this problem, of course, yet the poster designed by Matthew Poor for the New York Public Library stands out in design, production and risk.

Really I was inspired by the idea of enabling someone to create their own financial future, to make their own outlook. This is where the idea of printing on The Wall Street Journal came from. It just so happened that the budget was too small to do digital printed posters, and the quantity needed couldn’t justify offset. The only way to make it work would be silkscreen, as small quantities are still cost effective, and to not have to buy expensive paper. I knew I had the solution.

The main problem was getting people who had never seen something printed on a newspaper to agree to it, but I knew they would love it once they saw the actual piece. Since I just couldn’t make a mock-up that really captured the beauty of silkscreen and the interaction of inks on top of each other, I had the posters printed before I got final sign off. I presented them simply as samples, knowing full well if they were killed I’d have to pay for them myself. It was a gamble, but it worked out.

For those of you who have printed on newsprint, you know there are usually some challenges to be tackled due to its thinness and permeability. Matthew had his set of challenges, lessons and subsequent solutions.

Silkscreening on newsprint is a huge challenge. Because it’s so thin, the paper buckles as it dries, so big floods like we had here were just asking for trouble. The guys did a phenomenal job, and we learned as we went that papers bought the same day take ink much better than ones that sat for a week.

So there you have it, a date is more than a date where newsprint is concerned.

New York Public Library Poster --- New York Public Library Poster --- New York Public Library Poster


Recent Posts



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 1, 2010


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End