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Greenpeace: Redesign BP's Logo

Quantity Produced


Production Cost

Production Time

24 hours

Dimensions (Width × Height × Depth)

35 in × 35 in

Page Count

Paper Stock

Uncoated 20lb

Number of Colors

Hershey's syrup





Not looking to get into a discussion on politics, economics or environmentalism here on FPO… but we did get this unique poster in our inbox that while somewhat unrealistic as a final product, the process definitely caught our attention. And made us crave a Sundae.

In the spring of 2010, Greenpeace had an open call to the public to redesign BP’s logo after the oil spill in the Gulf of Mexico. Initially, I began working on concepts for the logo, but after some exploration, I came up with a concept that involved looking at the disaster from the animals’ perspective. The new direction was to create a series of posters with the concept that would show the different type of animals effected by this disaster, covered in oil, with the headline “I want my life back.”

Less than a month before, the CEO of BP said “I would like my life back,” however when the media got ahold of it the quote turned into “I want my life back.”

The posters were printed on a black and white Oce printer at 35 in × 35 in and then Hershey’s Chocolate Syrup was applied to them to mimic the oil. I learned that Hershey’s Syrup is a very interesting substance that is a lot like oil. They both have a very strong smell to them when you get close to large amounts of them and they both are extremely messy. I expected the Hershey’s Syrup to dry, but even after three days it was covered in a bunch of ants and bugs that were on a sugar rush, but the syrup still had not dried.

This poster in particular was shortlisted in the Best Wildlife category for the Greenpeace competition, however it was not the winning selection.

A dramatic effect that could be simulated at a greater cost with a more permanent lifespan. Any suggestions?

Greenpeace Poster ---Greenpeace Poster ---Greenpeace Poster ---Greenpeace Poster ---Greenpeace Poster


Recent Posts



Greenpeace Poster


Production Method



Beau Eaton



Beau Eaton

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 19, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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