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Quantity Produced


Production Cost

"A lot…"

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

6 in × 9 in (folded)

Page Count

Paper Stock

Folder: Uncoated 80lb cover
Interior: 70lb text

Number of Colors

CMYK + 1 Spot






There is a fine line between endearingly cute and annoyingly cloying when it comes to baby announcements. Luckliy, for newborn Oliver, his parents are designers so his announcement begins on the side of cute, goes to cloying, then comes back to cute for a really great, tactile package that is both funny and well made. Plus, this is a product line in the making and may put Oliver through college so maybe the Gunthries could start producing for other parents to fill in. And it’s probably one of the only projects on FPO that has been inspired by Law & Order or CSI.

This was our son Oliver’s birth announcement that was sent to friends and family. During the last few months of pregnancy, I was mostly laid up because of severe swelling. It is pretty amazing that at any point in time on any given day, there is an episode of Law & Order or CSI on television. I started to get the idea before he was born that we would do a criminal file on him since he had been making me so uncomfortable and it just sort of grew into itself.

Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement --- Oliver's Birth Announcement


Recent Posts



Oliver’s Birth Announcement


Production Method



Lesley Guthrie
Arlo B. Guthrie



Classic Color

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 16, 2010


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End