ADV @ UNDERCONSIDERATION      Peek here for details





The Awful Truth

Quantity Produced


Production Cost


Production Time

48 hours

Dimensions (Width × Height × Depth)

11 in × 17 in

Page Count

Paper Stock

French Paper, Construction Black Drop, 80lb. cover

Number of Colors

2 spot inks, gold and white




Lonestar (House Industries)
Neutraface (House Industries)


I am beginning to think that most designers like to silkscreen or wish they could. In the end those who do need to tackle their first time in the best possible way they can—they might ask experienced friends to help, or figure things out by the seat of their pants. In any case, the sense of accomplishment that comes from concept to finished product is unlike any other.

To promote The Awful Truth on his upcoming tour. The concept is that there’s this one dude heading out on tour to face whatever happens. It’s an exciting/scary feeling and I tried to capture that by illustrating him as a lone fox facing the mountains.

This is my first silkscreen ever. I had several problems in the beginning, (ink in places I didn’t want, messy type) but mainly it came down to getting a good screen to start with. After that everything became easy.

The Awful Truth Poster ---The Awful Truth Poster ---The Awful Truth Poster ---The Awful Truth Poster


Recent Posts



The Awful Truth Poster


Production Method



Seth Lucas



Seth Lucas

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 17, 2010


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End