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Abrams Image

Quantity Produced


Production Cost

Production Time

3 months

Dimensions (Width × Height × Depth)

7 in × 9 in × 0.5 in

Page Count


Paper Stock

Interior: 50 lb D37 White Sebago Antique 400 ppi

Number of Colors

2 Spot (Red and Black)



Perfect binding



This piece is available for purchase for $10.85

Originally published in 1970, One Million is an attempt by New Yorker editor Hendrik Hertzberg to give the concept of “one million” a context and frame of reference. Each page has 5,000 dots, progressing from 5,000 to 1,000,000 over the course of 200 pages — 5,000 × 200 = 1,000,000 — with each page revealing all kinds of statistics. New York-based Think Studio was given the almost unenviable task of designing the new edition of this book.

The plan of the book is simple: two hundred pages; five thousand dots to a page. The result: one million dots. Notes that correspond to occasional numbers point out unusual and informative historical, political, anatomical and sociological information that add up to help the concept hit home. Author and New Yorker editor Hendrik Hertzberg wants the reader to actually see, perhaps for the first time ever, exactly one million of something. To keep the simple design lively, the value of the dots were varied so they twinkle and animate a bit.

So there you have it, a proofing nightmare but a fun and informative project for any designer.

It took some programming to have the dots change value on each page. And, we had to verify that the dots we pulled out for specific info (like, 911,340: Hours of television watched by U.S. households per month, from September 2007 to September 2008) were, in fact, the correct dots.

A great example of humor intertwined with good information design.

<em />One Million</em> by Hendrik Hertzberg ---<em />One Million</em> by Hendrik Hertzberg ---<em />One Million</em> by Hendrik Hertzberg ---<em />One Million</em> by Hendrik Hertzberg ---<em />One Million</em> by Hendrik Hertzberg ---<em />One Million</em> by Hendrik Hertzberg ---<em />One Million</em> by Hendrik Hertzberg


Recent Posts



One Million by Hendrik Hertzberg


Production Method



Think Studio: Herb Thornby and John Clifford



Cover: Lehigh Phoenix
Interior: Worzalla Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 7, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End